Ava is a young SmartHer who came up with an idea and ran after it. She had an idea, made a plan, and is working on the details to make her plan a successful resource for young women.  

Jolene is a SmartHer who takes advantage of the in-between times to disappear into a book. Reading is what she loves and it feeds not only her mind, but her soul and helps her grow.

Casey is a SmartHer who has joined the family business and is bringing science and technology to the forefront. Learning the technology and figuring out how to make it work for her needs is what a SmartHer does!